Almost every business in the world today is taking steps to
heighten their online presence; as a restaurant business, it
is always good to keep a close eye on online trends to stay a
step ahead of the game and keep customers engaged with your
brand. We live in a digital world that is becoming even more
digitized due to the recent pandemic with customers spending
more time online. As a result, businesses are increasingly
looking for e-commerce solutions to make their products easily
accessible. So, why not take advantage of this trend?
Here are 5 reasons why having an online store will benefit
your restaurant:
Customers love convenience.
Millennials are the highest spending generation in 2020 and
are highly influenced by the media (Biz journal, 2020). They
are increasingly looking for products that offer value for
money and are transparent on social media about their
experiences. As a restaurant owner, quality is key; but if you
pair quality with the convenience of ordering online, it makes
for a winning strategy
In general, most customers have jumped onboard with online
food ordering and have a higher demand for takeaways and home
delivery. An online store can easily allow your customers to
select menu items with no hassle, customize it and check out
without having to queue up or make a phone call to place an
order.
Be visually appealing and stimulating to hungry customers.
As the saying goes “The first bite is with the eye”. Hence,
allowing your customer to visit your online store and order
through a visually appealing menu will instantly get them
ordering more food than they didn’t know they wanted. You can
also create regular eye-catching content of menu items on
social media and link it back to your online store to order
instantly.
Valuable data helps you make better decisions.
The core of a restaurant’s success lies in its loyal customer
base. However, most restaurants only identify their loyal
customers by a face or name. appiGo’s eCommerce solution lets
you go beyond that by capturing your customer's purchase
history and ordering preferences. This data lets you plan and
send targeted promotions to your valuable customers to get
them coming back for more.
Having an order history helps you identify purchase patterns ,
what items are performing well and what isn’t, in order to
know where to focus your marketing efforts. Suggestions on
targeted promotions include promo codes and special offers
such as combo deals which can be communicated by email or
social media.
The sky's the limit
Given the ongoing pandemic, people are advised to avoid
outdoor activities. This is bad news if your locale is
preventing you from conducting business as usual due to an
ongoing curfew or mobility restriction. An online store can
easily address this issue when customers submit their requests
online and have it delivered with the right safety measures in
place.
Strengthen your brand Identity
Creating a solid brand identity for your restaurant will help
you capture more customers. Having your own online store will
enable you to do this by presenting your brand in a
captivating way, unlike with delivery aggregators. As a
restaurant owner, making great-tasting food is key but so is
reflecting on who you are as a business by communicating your
values that help customers to recognize you Once you have
their attention, it will give you more time to focus on the
amazing products you offer.
appiGo’s team of experts specializes in creating clean and
crisp interfaces to display your products with a trusted
payment gateway through HNB for online transactions. Your menu
items can be displayed with a simple click while allowing the
freedom to make customized orders.
Click on “Get a Free Demo” below to begin your eCommerce
journey and earn more.