Your business earnings are more important than ever in these
trying times. The country is currently fighting its way
towards controlling the spread of COVID 19 through prevention,
detection and strict protocols to minimize the impact on the
economy. As a business owner your concerns would lie in
supporting your employees, creating a definite need for your
product and keeping your business afloat. All of this while
also ensuring that proper safety measures are in place. That’s
a lot of tasks to handle at the same time.
Online shopping has become a global trend and is expected to
rise in Sri Lanka
(Daily News, 2020).
The good news is that Sri Lanka is no longer a stranger to
e-commerce. More and more people increasingly identify the
convenience of products arriving at their doorstep. This has
triggered most businesses to create their own web store. The
benefits of this range from reducing operational costs to
time-saving for customers.
So, do you want to reach more customers by selling online?
The term ‘online’ may sound a bit daunting. Well, you've got
nothing to fear, as we expertise in helping businesses of any
size take their business online.
The Right Solution to Head in the Right Direction.
Having a reliable technology provider is crucial before
venturing into e-commerce. You need to ensure that the
internet payment gateway (which allows customers to pay
online) is a reliable source that can cater to multiple
payment mediums.
Analytics to monitor sales performance and stock management to
prevent shortages are crucial features of an online ordering
system. These features will ensure that you have all the
essential information to make the right business decisions.
A great place to start when creating an online store to accept
orders is to list down the key requirements and problems you
plan to solve with this feature. For instance, converting
dine-in customers to regulars, reducing time spent taking
orders through calls or collecting more orders by sharing your
store URL.
Building Trust and Continuous Improvement.
Research shows that customer reviews are 12 times more
trusted than your own business description
(Econsultancy, 2020).
Online shopping has evolved to the point where people rely
heavily on reviews & recommendations. If your business
receives negative reviews, don’t get discouraged. Respond to
them, engage with your customers, and continuously improve
your product/service.
Valuable content can benefit your business in
multiple ways. Conducting competitor research to find out how
your product can stand out, creating meaningful content and
engaging with customers will give a sense of authority to your
brand. Customers enjoy building relationships with brands, so
interact with them on a regular basis and post often on social
media.
Retention over Attraction.
“It can cost five times more to attract a new customer, than
it does to retain an existing one”- Forbes, 2019.
Find tactics to improve the lifetime value of regular
customers. For example, your restaurant might be listed on a
number of aggregator apps who charge a thumping amount of
commissions. This results in customers paying higher prices
for their orders. Having your own web-store eliminates this
burden. Customers will pay the actual amount and experience
personalized ordering free from distractions. Yet, it is your
responsibility to ensure that the customer journey is handled
swiftly from start to end. A happy customer is sure to
recommend you to others and turn loyal to your brand.
Here at appiGo, we understand the concerns you may have when
trying to find an affordable solution when the income isn’t
coming in like it used to. This is why our solutions cost a
fraction of what it would to have a fully-functional ordering
website anywhere else. , What’s more, we offer powerful
analytics, give you full ownership of data and offer a live
sales dashboard to keep your business informed on its
progress.
Visit our website to find out more on how to easily take
your business online, earn more and reach new customers.